Italy, the fashion capital, and Florence in particular, with its rich history of artisan workshops, are the foundations of Poggesi’s craftsmanship. Providing shade may seem like a simple concept, but for an outdoor space, every single detail must be carefully considered. The company bases its operations on a comprehensive 360-degree service: from designing the most suitable solution in terms of size and model, to on-site inspections to assess feasibility, to installation, and finally, post-sales support. In today’s dynamic and digitalized world, Poggesi has succeeded in perfectly blending the artisanal techniques of 50 years ago with modern practices. For this reason, even today, every single employee feels like an integral part of the company, as if each phase of production were carried out in a small workshop. To build a successful name, 90% of the effort must focus on ensuring product quality. The careful selection of suppliers, most of whom are long-time local partners of the umbrella-making district, strengthens this commitment. Quality thus becomes a pillar of mutual trust, enabling the company to reach its current levels of success.